Equa Water will launch in early 2009 

 Little Rock, AR – A highly anticipated entrant into the superpremium segment of the global bottled water industry has chosen Advantage Communications to provide marketing and strategic services.  Equa Water Corporation made its selection following an extensive evaluation process that culminated with presentations to the Board of Directors.

 Advantage Communications will provide to Equa Water’s management services including strategic planning, website development and e-commerce, viral marketing and sales support.

 Equa Water is unique due to both its source and business model.  The company will bottle from an exceptionally pure spring source located within its protected 3,700-acre tract in the Brazilian rain forest.  Hydrological tests confirm Equa Water will be the purest natural water available in the marketplace.

 The company’s business model is anchored in environmental and economic sustainability.  Equa Water’s bottling facility at the source has been carefully designed to be low-impact, and local Brazilian employees will earn an average of twice the prevailing wage.  In addition, a portion of Equa Water’s profits will be set aside for environmental and humanitarian initiatives.

 “Equa Water Corporation is dedicated to world-class leadership, operations and responsibility—in keeping with the extraordinary quality of the world’s purest natural water,” said Jeff Moats, Equa Water’s founder and CEO.  “Advantage Communications is providing an important element to our company.  Their ideas and world-class beverage marketing expertise were key factors in the Board’s decision to engage the agency.”

 Although the product will not be available to consumers until early 2009, Equa Water has already become one of the most highly anticipated beverage introductions of recent years.  The company has been profiled in Business Week, Beverage Business Insights and other leading outlets.

 “We are thrilled to have been selected by Equa Water to help create a world-class superpremium brand,” said Michael Steele, CEO and President of Advantage Communications.  “This is a great vote of confidence in our ability to help plan and execute a precision product launch plus a rollout into multiple countries.”

  Advantage Communications, Inc.

Headquartered in Little Rock, Arkansas, Advantage Communications Inc. (ACI) is a full-service marketing, advertising and public relations agency led by highly accomplished corporate marketers. Founded in 1999, the agency specializes in developing and managing precision marketing programs for corporate, government and higher-education clients. Visit the company’s Web site at www.advantageci.com.