Michael Steele, President and CEO

A true marketing and media innovator in both domestic and international markets, Michael Steele founded Advantage Communications Inc.  He saw the opportunities for growth from tapping into clients’ needs within a more complex consumer and media environment.   Mr. Steele identified a need to understand the impact of below the line marketing activity to increase return on investment.  The result has been one of the Mid-South’s fastest-growing full-service marketing and advertising agencies.

Mr. Steele has more than twenty-five years of marketing experience including pioneering work in brand marketing with the Stroh Brewery Company and The Coca-Cola Company.  Beyond consumer goods, he also successfully led a group of investors in a management buyout of HomeBanc Mortgage Corporation.  Mr. Steele established an outstanding track record for new-product innovations including Stroh’s Light, Diet Coke, Equa, and HomePower loan products.  His work leading Advantage Communications has been honored by Alltel, the U.S. Small Business Administration, and Dollar and Sense Magazine.

Michael earned a B.S. degree from Western Michigan University and the M.B.A. from Bowling Green State University.